Innovation Management
- Name of the Program: Innovation Management
- Duration: 4 years (Bachelor) and 2 years (Master)
- Field of Studies: Medicine
- Level of Higher Education: First and Second (Bachelor’s and Master’s) Levels
- Language of Instructions: English
Introduction
The Innovation Management degree program at the New Campus Business School is designed to develop the expertise and mindset necessary to lead innovation within modern organizations. In a global economy shaped by rapid technological advancements, evolving consumer behavior, and intensifying competition, innovation management has become a critical capability for sustainable success. The Innovation Management program prepares future professionals to navigate and drive change by integrating strategic thinking with creative problem-solving and practical implementation.
Focusing on the intersection of business, technology, and creativity, the Innovation Management program’s curriculum provides a comprehensive foundation in core business disciplines such as marketing, finance, operations, and strategic planning. These elements are enhanced with the New Campus Business School’s strong emphasis on managing innovation in dynamic and complex environments. International students explore how innovation is cultivated, organized, and executed effectively to generate value across sectors, from startups and SMEs to multinational corporations and public institutions.
The Innovation Management program is distinguished by its hands-on, experiential learning model. New Campus Business School’s emphasis is placed on real-world projects, industry collaboration, and case-based instruction to develop applied knowledge and practical skills. Exposure to live business challenges enables international students to build competencies in design thinking, digital transformation, open innovation, and sustainable development. Courses address emerging fields such as artificial intelligence, innovation ecosystems, and circular economy principles.
The Innovation Management program brings together a diverse, international cohort of learners and is delivered by academic and industry experts with extensive experience in innovation strategy, entrepreneurship, and technological change. The New Campus Business School’s small class sizes foster meaningful interaction, peer-to-peer learning, and close mentorship from instructors, contributing to a supportive and intellectually stimulating environment.
New Campus Business School’s graduates are equipped to pursue careers as innovation managers, product development leaders, business consultants, R&D strategists, or founders of entrepreneurial ventures. With strong analytical abilities, a forward-looking mindset, and knowledge of global innovation trends, they are well-positioned to lead transformation efforts within both established companies and emerging enterprises. The Innovation Management program at the New Campus Business School responds to the growing demand for professionals who can turn ideas into impactful solutions. By blending business knowledge with strategic innovation practices, the program cultivates leaders capable of anticipating future challenges and delivering meaningful, value-driven change in a rapidly evolving global marketplace.
Core Subjects
- Principles of Management;
- Financial Accounting;
- Managerial Economics;
- Marketing Management;
- Strategic Management;
- Business Communication;
- Organizational Behavior;
- Corporate Finance;
- Operations Management;
- Business Ethics and Corporate Social Responsibility;
- Fundamentals of Innovation Management;
- Creativity and Design Thinking;
- Technology and Innovation Strategy;
- Managing Innovation Processes;
- Product and Service Innovation;
- Digital Innovation and Transformation;
- Open Innovation and Co-creation;
- Innovation Ecosystems;
- Innovation in Emerging Markets;
- Business Model Innovation;
- Entrepreneurial Mindset and Leadership;
- New Venture Creation;
- Innovation and Entrepreneurship in Practice;
- Social Innovation and Sustainable Business;
- Change Management;
- Market and Innovation Research Methods
- Data Analytics for Business Innovation;
- Intellectual Property and Innovation Law;
- Project Management for Innovation Initiatives;
- Capstone Project.
Learning Outcomes
Graduates of the Innovation Management degree program at the New Campus Business School demonstrate a comprehensive understanding of how to lead, design, and manage innovation within dynamic business environments. The Innovation Management program emphasizes strategic thinking and practical application, enabling students to identify emerging market opportunities and translate them into viable business solutions. With exposure to various frameworks of innovation, international students assess organizational readiness for change, design innovation strategies, and evaluate their effectiveness in real-world scenarios.
The Innovation Management program’s curriculum fosters critical and analytical thinking, supporting the resolution of complex business challenges through creative approaches and design thinking methodologies. A strong foundation in business disciplines such as marketing, finance, and operations complements in-depth knowledge of innovation ecosystems, digital transformation, and entrepreneurship. The New Campus Business School’s interdisciplinary approach enables graduates to manage cross-functional teams and drive innovation across departments and industries.
International students gain proficiency in data analytics, project management tools, and market research techniques that support the innovation process. Ethical leadership, sustainability, and global perspectives are embedded throughout the coursework, allowing students to lead responsible innovation initiatives that consider social and environmental impacts. New Campus Business School graduates manage open innovation models, foster a culture of creativity within organizations, and build competitive advantages through strategic innovation. They understand the legal and intellectual property dimensions of new product development and effectively launch innovative ventures or transform existing business models.
With skills in developing and implementing innovation strategies, managing innovation pipelines, and contributing to long-term organizational success, New Campus Business School graduates of this program play a crucial role in navigating a constantly evolving global economy. The combination of theoretical knowledge and practical experience equips them to lead innovation efforts across various sectors, including technology, manufacturing, healthcare, and services. The Innovation Management program shapes professionals capable of responding to change, managing complexity, and advancing sustainable and impactful innovation practices.
