Digital Transformation

• Name of the Program: Digital Transformation
• Duration: 4 years (Bachelor) and 2 years (Master)
• Field of Studies: Medicine
• Level of Higher Education: First and Second (Bachelor’s and Master’s) Levels
• Language of Instructions: English

Introduction

The Digital Transformation degree program at New Campus Business School provides an advanced exploration of how technology-driven innovation reshapes businesses, industries, and societies. Digital transformation is no longer a choice but a necessity for organizations seeking competitive advantage, operational efficiency, and sustainable growth in an increasingly digital world. The Digital Transformation program equips students with a deep understanding of emerging technologies, strategic frameworks, and management skills required to lead digital initiatives that drive innovation and change.

Digital transformation encompasses the integration of digital technologies such as artificial intelligence, cloud computing, big data analytics, the Internet of Things (IoT), and blockchain into business processes, products, and customer experiences. The curriculum offers a comprehensive study of these technologies alongside the strategic, organizational, and cultural shifts they provoke. The New Campus Business School’s holistic approach prepares students to navigate the complexities of digital disruption and harness its potential to create value across diverse sectors.

The Digital Transformation program emphasizes the development of both technical proficiency and leadership capabilities. International students acquire knowledge in areas including data management, cybersecurity, digital marketing, and agile project management. At the same time, strategic thinking, change management, and innovation leadership are integral to the curriculum, fostering the ability to design and implement digital strategies that align with organizational goals and customer needs.

A distinctive feature of the Digital Transformation degree program is its focus on practical application and real-world relevance. International students engage with case studies, digital tools, and hands-on projects that mirror the challenges faced by organizations undergoing digital change. Collaborations with industry partners provide exposure to cutting-edge technologies and emerging trends, enriching the learning experience. The applied learning ensures New Campus Business School graduates are able to effectively manage digital initiatives and lead cross-functional teams in fast-paced environments.

Understanding the ethical, social, and regulatory implications of digital transformation is a critical component of the Digital Transformation program. Courses address data privacy, digital ethics, and the impact of technology on society, preparing students to make responsible decisions in a digitally connected world. The New Campus Business School’s  Digital Transformation program explores the role of digital transformation in fostering sustainability and inclusive growth.

Graduates of the Digital Transformation degree program at New Campus Business School are prepared to assume strategic and operational roles in technology-driven organizations, consultancy firms, startups, and multinational corporations. Their expertise enables them to lead digital innovation, optimize business models, enhance customer experiences, and contribute to digital policy development. The Digital Transformation program serves as a strong foundation for advanced studies in digital business, information systems, or technology management.

The Digital Transformation degree program cultivates a mindset of continuous learning, adaptability, and innovation. It prepares students to become visionary leaders capable of driving technological change and fostering digital cultures that support long-term organizational success. Enrollment in the New Campus Business School program signifies a commitment to mastering the dynamic interplay between technology, business, and society in the digital age.

Core Subjects

• Introduction to Digital Transformation;
• Digital Business Models;
• Innovation and Change Management;
• Strategic Management in the Digital Age;
• Digital Marketing and Customer Experience;
• Data Analytics for Business;
• Artificial Intelligence in Business;
• Internet of Things (IoT) and Smart Technologies;
• Blockchain and Digital Ledger Technologies;
• Cloud Computing and Infrastructure;
• Business Process Automation;
• Agile Methodologies and Scrum;
• Cybersecurity and Risk Management;
• Digital Ethics and Data Privacy;
• Digital Product Management;
• User Experience (UX) and Interface Design;
• E-Commerce and Digital Platforms;
• Technology Management and IT Strategy;
• Leadership in the Digital Era;
• Digital Innovation and Disruption;
• Mobile Technologies and App Development;
• Robotics and Automation in Business;
• Enterprise Resource Planning (ERP) Systems;
• Business Intelligence and Decision Support;
• Design Thinking for Innovation;
• Sustainable Digital Transformation;
• Customer Relationship Management (CRM) Systems;
• Social Media and Digital Communication Strategies;
• Digital Transformation Strategy and Implementation;
• Capstone Project.

Learning Outcomes

Graduates of the Digital Transformation degree program at New Campus Business School demonstrate a comprehensive understanding of key concepts, technologies, and strategic frameworks essential for driving digital innovation and change within organizations. They exhibit proficiency in analyzing the impact of emerging digital technologies such as artificial intelligence, big data analytics, cloud computing, and the Internet of Things (IoT) on business models and operations. International students develop the ability to design, implement, and manage digital transformation initiatives that align with organizational objectives and enhance competitive advantage. It includes mastery of digital strategy formulation, agile project management, and change management techniques necessary for guiding organizations through complex technological shifts.

The Digital Transformation program equips international students with critical skills to evaluate and leverage data-driven insights, ensuring effective decision-making in digital environments. New Campus Business School graduates apply cybersecurity principles to protect digital assets and maintain data privacy, addressing the ethical and regulatory challenges associated with digital transformation. Leadership and communication skills form an integral part of the program’s outcomes. Graduates lead cross-functional teams, foster digital cultures, and communicate complex technological concepts effectively to diverse stakeholders. They demonstrate ethical awareness and social responsibility, understanding the broader societal implications of digital technologies.

International students cultivate adaptability and continuous learning mindsets, essential for staying ahead in the rapidly evolving digital landscape. New Campus Business School graduates take on strategic roles in technology-driven organizations, consultancy, or entrepreneurship, contributing to innovation, operational efficiency, and sustainable growth. The Digital Transformation program ensures graduates possess both the technical expertise and strategic vision to function as effective digital transformation leaders, shaping the future of businesses and society in a digitally interconnected world.