Data Analytics

• Name of the Program: Data Analytics
• Duration: 4 years (Bachelor) and 2 years (Master)
• Field of Studies: Medicine
• Level of Higher Education: First and Second (Bachelor’s and Master’s) Levels
• Language of Instructions: English

Introduction

The Data Analytics degree program at the New Campus Business School is designed to address the growing demand for professionals capable of transforming data into actionable insights. In an era where data has become a strategic asset for organizations across industries, the Data Analytics program equips international students with a comprehensive understanding of data analysis, statistical modeling, and information systems. By combining theoretical foundations with hands-on training, the program prepares graduates to interpret complex datasets and support evidence-based decision-making processes.

The Data Analytics program’s curriculum integrates principles from computer science, statistics, and business to provide a well-rounded education in data analytics. Core areas of study include programming for data analysis, data visualization, database management, and machine learning. International students gain practical experience using leading tools and platforms such as Python, R, SQL, Tableau, and Power BI. The New Campus Business School’s practical orientation ensures that graduates are conceptually knowledgeable and technically proficient in handling large volumes of structured and unstructured data.

Beyond technical skills, the Data Analytics program emphasizes the development of critical thinking, problem-solving, and communication abilities. International students learn to frame business problems as analytical challenges, select appropriate methodologies, and communicate findings to stakeholders in a clear and impactful manner. These interdisciplinary skills are essential in today’s business environments, where collaboration between technical and non-technical teams is key to achieving strategic goals.

Ethical considerations and data governance are central to the Data Analytics program. International students explore issues related to data privacy, security, and responsible data usage, gaining a strong ethical foundation that aligns with current regulatory standards and societal expectations. This awareness ensures that New Campus Business School graduates are prepared to manage data responsibly and contribute to sustainable and transparent organizational practices.

The Data Analytics program encourages international students to participate in research projects, case studies, and internships, offering them the opportunity to apply their knowledge in real-world settings. These experiences build confidence, professional readiness, and a portfolio of work that reflects each student’s capabilities. With its balanced approach to theory and practice, the Data Analytics degree program empowers New Campus Business School graduates to succeed in data-centric roles and to contribute meaningfully to innovation and strategic development within organizations.

The New Campus Business School meets the needs of a dynamic job market by producing graduates who are not only skilled analysts but also strategic thinkers. With data now at the core of business transformation, the ability to extract value from information is a highly sought-after skill. The Data Analytics program lays a strong foundation for those seeking careers as data analysts, business intelligence specialists, data scientists, and more. Through a blend of technical rigor and business acumen, the Data Analytics degree program at the New Campus Business School stands as a gateway to professional excellence in the digital age.

Core Subjects

• Introduction to Data Analytics;
• Statistics for Data Analysis;
• Probability and Statistical Inference;
• Data Mining Techniques;
• Machine Learning Fundamentals;
• Predictive Analytics;
• Programming for Data Science (Python, R);
• Data Visualization and Storytelling;
• Database Management Systems (SQL);
• Big Data Technologies;
• Business Intelligence and Analytics;
• Applied Regression Analysis;
• Time Series Analysis and Forecasting;
• Data Ethics and Privacy;
• Data Governance and Compliance;
• Cloud Computing for Data Analytics;
• Text and Sentiment Analysis;
• Decision Support Systems;
• Data Warehousing;
• Optimization and Simulation;
• Financial Analytics;
• Marketing Analytics;
• Supply Chain Analytics;
• Healthcare Analytics;
• Social Media Analytics;
• Artificial Intelligence Applications;
• Advanced Excel and Data Tools;
• Data-Driven Decision Making;
• Capstone Project in Data Analytics;
• Internship.

Learning Outcomes

Graduates of the Data Analytics degree program at the New Campus Business School possess a strong foundation in analytical thinking, data-driven decision-making, and quantitative reasoning. The Data Analytics program provides in-depth knowledge of key statistical methods, data management systems, and machine learning techniques, enabling students to analyze complex datasets and extract actionable insights across various business functions.

International students demonstrate proficiency in programming languages such as Python, R, and SQL, along with practical experience using industry-standard tools like Tableau, Power BI, and Excel for data visualization and reporting. They apply predictive modeling and data mining techniques to solve real-world business problems, optimize operations, and enhance customer experiences. Through hands-on projects, New Campus Business School’s students design and implement data analytics solutions that improve organizational performance and support strategic planning.

The Data Analytics program’s curriculum covers essential topics such as big data technologies, database design, cloud computing, and ethical data management. New Campus Business School’s graduates understand how to collect, clean, and interpret structured and unstructured data from diverse sources. They evaluate data quality, ensure data governance standards, and maintain data integrity in compliance with legal and regulatory requirements. With a focus on critical thinking and communication, international students effectively translate complex analytical findings into clear, compelling recommendations for stakeholders and decision-makers. They collaborate in interdisciplinary teams, manage data projects, and present insights that drive innovation and competitiveness in today’s data-centric business environment.

Equipped with a global perspective and a strong ethical foundation, New Campus Business School graduates contribute to responsible data use and support organizational sustainability goals. The combination of technical expertise and strategic insight enables them to excel in roles such as business analyst, data scientist, data engineer, or analytics consultant. The Data Analytics program develops professionals capable of navigating the rapidly evolving landscape of data and technology, making them valuable contributors to data-driven organizations across industries.